B2B & B2G Real Estate SaaS platform (Pre-seed stage start-up)
UX Researcher & Head of Revenue | Co-Founder
My goal was to research how critical community engagement is to the financing and approval of major real estate developments. To further refine our MVP. I conducted in-depth interviews, focus groups, and digital ethnographic methods to validate our problem space and value proposition.
2018 - 2020
Major developments are complex projects for real estate developers and regulations leave them with the ownership of garnering community buy-in to move projects forward. Communities often disapprove of projects because it does not align with their needs which result in costly delays in development. These projects often do not meet the needs of indigenous communities in New York City which can result in millions of potential losses to the city due to delays. Utilizing the Amazon story as a use case I was able to tie the limitations and lack of community engagement data to our value proposition and further define the features of our product.
Prior to the development of the Synergize Insights platform, our team spent one year doing problem discovery by surveying 500 community members and 6 Real Estate developers.
Empathy and need-finding maps helped with the discovery of our initial product-market fit. For developers, the most difficult task can be selling the community or urban policymakers on new projects. Developers often do not have the ability or tools to measure the impact on concessions offered to local cities or communities.
Empathy Map
Needfinding Map